Top ATS Keywords & Skills Required for Content Writer
The following technical competencies, certifications, and industry keywords must be included in your resume bullet points to pass Applicant Tracking System (ATS) parsing:
Copywriting
SEO
Content Strategy
Editing
Blog Writing
WordPress
CMS
Social Media
Creative Writing
Proofreading
Brand Voice
Research
Content Creation
Email Copy
Analytics
Primary Professional Responsibilities
Research, draft, and publish high-quality, engaging content for corporate blogs, guides, and emails.
Optimize all website articles and copy for target search engine optimization (SEO) keywords.
Maintain unified brand tone and messaging specifications across all public-facing assets.
Coordinate content calendars and upload articles to CMS portals (e.g. WordPress, Webflow).
How to Optimize Your Content Writer Resume for Maximum ATS Score
To achieve an ATS match score of 80% or higher, integrate these keywords naturally inside your work experience bullet points. Pair each skill with quantifiable business outcomes (e.g. "Spearheaded database query optimization, reducing latency by 35%").